Wellbeing Strathfield

Strathfield State Member Launches Community Wellbeing Initiative

The client

Asian Development Bank

Our services

Adhering to global brand standards
Report design
Communication of complex narratives
Infographics
Online web layouts

Who are they?

Wellbeing Strathfield is an initiative spearheaded by State Member Jason Yat-Sen Li, dedicated to enhancing the health and wellbeing of the Strathfield community. Their vision is to significantly improve the quality of life in the Strathfield electorate over a 10-year period. By engaging the community, they aim to create a model for sustainable wellbeing that can inspire and guide other communities. Their efforts focus on comprehensive strategies that promote physical, mental, and social health, ensuring a holistic approach to community wellbeing.

What we did

Red k partnered with the Strathfield State Member to launch a transformative Community Wellbeing Initiative. This comprehensive project began with Brand Creation, capturing the essence of the initiative’s mission to enhance community health and wellbeing. Red k created compelling Visual Identity Collateral, including logos, signage, and promotional materials, all designed to resonate with the community and reinforce the initiative’s brand. Red k also designed and built a user-friendly Website, serving as a central hub for information and engagement. This was complemented by a targeted Social Media Marketing strategy, designed to boost awareness, foster community engagement, and drive participation in the wellbeing programs.

Through strategic planning and creative execution, Red k’s involvement in the Community Wellbeing Initiative has significantly bolstered its visibility and impact, reinforcing the Strathfield State Member’s commitment to enhancing the quality of life for the community.