Who are they?

The Darwin Innovation Hub, Australia’s leading incubator in the Northern Territory, is dedicated to fostering innovation. They offer a range of resources to help companies develop and scale their products and technologies. This includes providing startups and early-stage companies with essential resources, mentorship, and assistance in securing funding, all aimed at supporting their growth and eventual success.

What we did

The Darwin Innovation Hub (DIH) contracted red k. to launch the Croc Pitch Brand and execute the contest event campaign. This forward-thinking initiative arose from the DIH’s ambition to not only elevate their brand visibility but also nurture a robust pipeline of investible companies and engage a wider audience. Leveraging its extensive experience, red k developed an event strategy seamlessly aligned with the Hub’s progressive ethos. Through a cohesive branding approach and a captivating event campaign, red k generated a tangible sense of anticipation and heightened interest, resulting in a surge of active participation. The inaugural event’s resounding success has firmly established it as the premier annual pitch contest for Northern Australia, offering potential investment of up to $1 million for the winner. Croc Pitch has transcended its roots in Darwin, captivating diverse markets and attracting global participants, further cementing the Darwin Innovation Hub’s reputation as a dynamic hub of cutting-edge innovation.