Who are they?

Paspalis is a prominent Australian private investment firm that prioritiSes aligning its interests with investors and partners to create a lasting impact in Northern Australia. They focus on strategic investments for economic development in the region.

What we did

Karmen Karamanian (Creative Director at red k), in her capacity as consulting Chief Communications Officer at Paspalis, spearheaded a transformative effort to rejuvenate the long-standing Paspalis brand. Her expertise in brand development and design proved instrumental in modernising the brand for digital platforms and aligning it with the demands of the contemporary age. Karmen took charge of various critical aspects including the creation of brand guidelines, management of brand values, and the establishment of a robust corporate identity system. She plays an ongoing pivotal role in steering business development initiatives and crafting a comprehensive customer experience guide. Additionally, her proficiency extended to marketing strategies, press releases, and communication efforts. Karmen also led the design and development of an innovative website, ensuring a cohesive and engaging online presence. Through her strategic contributions, Karmen not only revitalised the highly reputable Paspalis’s brand image but also positioned it as a dynamic player in the modern digital landscape. Her efforts have been instrumental in solidifying Paspalis’s standing as a forward-thinking and innovative entity in the business world.