Who are they?

The Papua New Guinea Tourism promotes tourism in the country, highlighting its cultural and natural heritage. The World Bank Group, an international financial institution, provides financial and technical aid to developing nations, including Papua New Guinea, to spur sustainable development and alleviate poverty. They collaborate on projects that align with the shared goal of advancing the country’s socio-economic progress through responsible tourism.

What we did

Red k played a pivotal role in a collaborative effort with a focus on comprehensive awareness, marked by the PNG International Visitor Survey campaign. This strategic initiative not only aimed to gather crucial insights but also utilised visitor data to forecast trends and plan for greater outreach on an international scale. Additionally, red k undertook the creation of a distinctive brand identity, ensuring a strong and memorable presence in the target market. Information design, including captivating infographics, was designed to convey complex data in a visually engaging manner. The process involved meticulous storyboarding and scripting, setting the stage for the subsequent stages of animation and video production. Red k paid careful attention to sound effects and audio elements, enhancing the overall impact of the content. Furthermore, local language narration and captioning were thoughtfully incorporated to ensure accessibility and engagement for a diverse audience. This integrated approach showcases Red k’s proficiency in transforming information into compelling, multimedia experiences that leave a lasting impression.