Who are they?

The Solomon Islands Ministry of Tourism and Culture and the International Finance Corporation (IFC), part of the World Bank Group, collaborate closely. The Ministry drives tourism and cultural promotion in the Solomon Islands. The IFC, meanwhile, concentrates on private sector growth. Together, they work hand-in-hand to develop sustainable economic opportunities, leveraging the country’s cultural and natural assets to foster responsible tourism and economic progress in the Solomon Islands.

What we did

This visionary initiative sought to spotlight the untapped economic potential of the region, positioning it as an attractive destination for investment and development. Red k demonstrated a multifaceted approach by not only creating a distinctive brand identity but also ensuring its seamless management. Report design and communication, along with captivating infographics, were meticulously crafted to effectively convey complex data and insights. Red k’s comprehensive approach also extended to the creation of tailored collateral for over 60 investible sites, ensuring each site received specialised attention and representation within the campaign. Engaging animation was employed to explain the benefits and strategy behind the process of site selection, further enhancing the campaign’s impact. This comprehensive endeavour also encompassed an extensive awareness campaign, which included strategically designed events and media collateral. The success of this campaign has led to its expansion, now being rolled out to other provinces across the Solomon Islands. This project stands as a testament to red k’s expertise in harnessing creative strategies to drive sustainable development and economic prosperity, showcasing the firm’s proficiency in brand creation, management, and a holistic suite of design and communication services.