Who are they?

The International Finance Corporation (IFC) is a part of the World Bank Group focusing on private sector development in emerging markets. In tourism, the IFC supports sustainable investments like hotels, resorts, and infrastructure in developing countries. They aim to promote responsible tourism, boost local economies, and conserve the environment in tourist destinations, thus fostering inclusive and sustainable development.

What we did

Red k has been a dedicated visual communications consultant for the International Finance Corporation’s (IFC) tourism team since 2017, significantly contributing to various projects. The services cover a wide range, ensuring adherence to global brand standards for consistency in visual materials across IFC’s tourism initiatives. Red k excels in report design, creating captivating and informative reports that convey complex tourism-related information effectively to diverse stakeholders. Their communications packages are tailored meticulously, guaranteeing cohesive messaging aligned with IFC’s mission in the tourism sector.

Additionally, Red k crafts compelling marketing collateral, manages social media platforms, and creates visually striking infographics. These infographics distill complex tourism data into easily understandable visuals, enhancing engagement and accessibility for stakeholders and the wider audience. Through their consulting work, Red k has significantly elevated IFC’s visual communications standards, contributing to the promotion of sustainable tourism development globally.