Pacific Islands Forum Fisheries Agency’s mission is to drive regional cooperation to create and enable the maximum long term social and economic benefit from the sustainable use of shared offshore fishery resources.

What we did

To tackle the critical issue of illegal, unreported, and unregulated (IUU) fishing, red k collaborated with the FFA communications team on a dynamic animated video campaign. Our approach blends compelling visuals with informative narration, aiming to captivate and educate viewers. Through meticulous research, we distilled complex data into digestible, engaging content. The animation showcases the devastating environmental and social impact of IUU fishing and its ripple effect on global food security. It also highlights the economic consequences for coastal communities and the imperative need for global and regional cooperation. By leveraging infographics and clear messaging, the campaign strives to mobilise individuals, communities, and policymakers to unite against the grave threat to our oceans.