Who are they?

The International Finance Corporation (IFC) is the private sector arm of the World Bank Group, dedicated to promoting sustainable private sector investment in developing countries. Working together with the Tonga Development Bank (TDB) – a national development finance institution specific to Tonga – they provide investment and advisory services to create jobs, improve infrastructure, and foster economic growth, specifically in this case to support Tonga in promoting economic growth and development in the country.

What we did

Red k demonstrated their expertise in designing for global brand standards while collaborating with The World Bank Group’s International Finance Corporation on the Fiji Sovereign Green Bond Campaign. The project encompassed extensive project concept design, storyboarding, and the creation of narrations, audio, and audio effects. Red k also provided illustration and infographic design services, ensuring alignment with global brand standards. Additionally, in-country narration was sourced, reflecting cultural sensitivity and inclusivity in the approach. The project was complemented by a comprehensive report design, showcasing Fiji’s historic launch of the sovereign green bond on the London Stock Exchange. This initiative not only highlighted Red k’s ability to work within global brand standards but also their commitment to delivering impactful visual narratives for significant global endeavours, while incorporating cultural sensitivity and inclusivity. Red k’s thorough expertise and knowledge in working with Pacific countries further enhanced the success and relevance of the project.