In honour of Pacific Tuna Month 2023, the Pacific Islands Forum Fisheries Agency (FFA) and the Pacific Community (SPC) have launched the “Tuna Bites” campaign. This initiative highlights tuna’s critical role as a protein source in the Pacific and celebrates its significance for food security across the region.
The campaign, which aligns with the UN World Tuna Day celebrated on May 2nd, unites communities and governments across Pacific nations such as Fiji, the Federated States of Micronesia, Kiribati, the Marshall Islands, Niue, Samoa, Solomon Islands, and Vanuatu. With its focus on sustainability and nutrition, “Tuna Bites” aims to inspire greater appreciation for this valuable resource.
A Culinary Celebration during Pacific Tuna Month 2023
Central to the “Tuna Bites” campaign is an exciting culinary competition showcasing the best tuna dishes from each participating Pacific nation. Renowned chefs and culinary experts form the judging panel, selecting winners based on taste, presentation, and country-specific criteria. This one-day event in each nation is broadcast on TV, giving audiences a chance to celebrate local talent and the cultural significance of tuna.
Dr. Manu Tupou-Roosen, Director-General of FFA, shared, “We are proud to be a part of this effort to raise awareness and appreciation of the importance of this resource to Pacific diets. Tuna makes up a valuable part of Pacific food systems, livelihoods, revenues and is a key contributor to socio-economic goals.”
Why Tuna Matters to the Pacific
Tuna is more than just a popular menu item; it’s a cornerstone of life in the Pacific. As an abundant source of protein, it supports local diets, strengthens economies, and sustains traditional livelihoods.
The Pacific region accounts for approximately 60% of the world’s tuna supply, making it an essential player in global food security. This remarkable fish ensures that local communities have access to nutritious meals while also contributing to international trade.
Engaging the Next Generation
In addition to the culinary competition, the “Teen Tuna Tok” initiative encourages youth engagement. Young people across the Pacific will ask questions to competitors during interactive sessions, fostering knowledge-sharing between generations and reinforcing the importance of sustainable fishing practices.
Dr. Paula Vivili, Deputy Director of SPC, highlighted, “Passing down knowledge and practices from one generation to the next is very much aligned with our SPC values of kaitiakitanga, the stewardship of our Blue Pacific.”
Red K’s Role in the Campaign
The Pacific Islands Forum Fisheries Agency (FFA) and the Pacific Community (SPC) engaged Red K to spearhead the “Tuna Bites” campaign. With expertise in brand creation, management, and marketing, Red K ensured the campaign’s visual identity and message resonated across eight countries. From designing event elements and merchandise to managing media outreach and advertising, Red K amplified the campaign’s reach. Additionally, their contributions to the recipe book design and coordination of culinary competitions ensured a cohesive and impactful campaign experience.
Sustainable Goals for the Future
Tuna is a vital “blue food” that can address food security challenges in the Pacific region. Despite facing climate-related challenges, tuna consumption remains high, with per capita rates ranging from 16 kg to 102 kg annually. The industry also provides 27,500 jobs and generates $US480 million in government revenue through access and licensing fees.
Rhea Moss-Christian, Executive Director of the Western Central Pacific Fisheries Commission, praised the initiative, stating, “The Pacific Tuna Bite campaign is an excellent initiative that emphasizes the role that tuna has at the heart of Pacific culture.”
By promoting and implementing sustainable fishing practices, the Pacific region ensures long-term availability of this resource while supporting food security and regional well-being. Supported by the Overseas Fishery Cooperation Foundation of Japan, the “Tuna Bites” campaign exemplifies collective action for a sustainable future.
Get Involved
Whether you’re in Fiji or further afield, there are plenty of ways to join the celebration of Pacific Tuna Month 2023:
- Attend Local Events: Check out educational and community activities in your area.
- Spread the Word: Share the “Tuna Bites” message on social media using campaign hashtags.
- Support Sustainable Choices: Look for sustainably sourced tuna when shopping or dining out.
For more information about the “Tuna Bites” campaign, read the FFA media release or view the project on red k.
Explore the significance of tuna in the Pacific and join us in championing a sustainable future. Together, we can make a difference!
